
Take a
look at your menu and identify the high profit menu items that travel well.
- No need to
offer your entire menu for food delivery. - Feature
some unique comfort food meals for families during this time. - Make it
fun and let them know who you are and why you enjoy serving them.
Invest in
good packaging and transport supplies to make sure the food arrives in good
form and at the right temperature.
- When
utilizing a third party delivery service, always seal your bags, consider
tamper-proof stickers. - It is an
added step that will resonate with customers that you care.
Make sure
the food presentation looks good.
Include
brand identification or creative ambiance generators. Could be a business card,
coupon, a logo cup, be creative.
Add a
thank you note….or a trivia question, or photo request that includes
interaction on social media and repeat business.
Communication
with Your Current and Potential Customers.
- Identify
the method of ordering and pickup experience customers will receive when they
connect with your business. - Present
your story with video testimonials. - Engage
through Instagram, Facebook, Twitter, Pinterest, YouTube, and more. - Connect
with emails, blogs, online ads, local food bloggers and influencers. - Make
content fun, personal to your customers, and or employees and events. - Partner
with food apps and make sure your restaurant is listed. Keep your Yelp and
google listing updated.
Have a
good online management program in place.
- Respond to
customer reviews in a timely manner. - Post
regularly to your social media channels. Remember- pictures and videos are the
most viewed posts.
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